June-July 2011
Lateral's conversions and equipment may broadly be defined in to two main product lines, those of wheelchair accessible vehicle conversions (WAVs), and special purpose vehicle access equipment. The ranges complement each other and have obvious cross-sector appeal, enabling us to be a one-stop provider for all things relating to vehicle access.
Over the last week in June and the first week in July, we took the 2011 range to two notable industry events which focus on two of our core market sectors: The Mobility Roadshow, and AMBULEX.
The Mobility Roadshow ran from the 30th June to the 2nd July, and was held at the East of England Showground, Peterborough.
We took four of our latest vehicles to this popular Motability/domestic WAV retail event, including our low-floor Qubo, New Doblo SWB, New Doblo LWB and Scudo SWB, with hospitality facilities provided by our now well-recognised Lateral exhibition motorhome!
The show gave us excellent opportunity to meet with our converter partners from the UK and Europe, and also catalysed exciting international interest from Asia. Our stand was also open for public end-users to see our new conversions and to learn more of our role supplying conversion engineering to their retailers.
We then immediately had opportunity to meet our NHS and Private Ambulance customers in Moreton-on-Marsh at the AMBULEX exhibition, 6th - 7th July.
Lateral have quietly been one of the most significant suppliers to the emergency services industry since we began producing our patented Wedge Cassette Ramp in 2001. This summer we decided to raise our profile in this market sector, taking a prominent stand at AMBULEX, upon which we demonstrated our LWB Doblo and SWB Scudo WAVs, well suited to modern PTS applications, along with our Wedge and ax-s Omniramp & Winch products.
Lateral ramps and suspension systems featured heavily at the show, fitted to a large portion of converters' vehicles on display, most notably Scottish Ambulance Service's latest Wilker Boxer van conversions, 100-off of which now feature Lateral Wedge and ax-s Hydra-kneel.
The show was invaluable for Lateral, giving us further insight of our customers' access product and service needs, and in exposure for our latest larger-size WAV vehicles' potential for use in public and private sector applications.
Richard