May 2011
Lateral's development and diversity of product range has been rapid since we first began offering chassis and suspension consultation services at the turn of the millennium. We have grown to become an automotive access product company, now offering precision engineered wheelchair accessible car conversions and a range of special purpose vehicle access equipment, designed and manufactured in our own highly advanced production facility.
Whilst we continue to distribute business to business, we felt it was time to raise our public profile, and to bring our brand image in line and harmonious with the quality and sophistication of our products.
For 2011 Lateral has fresh, bold branding, signifying our product and service strength, but also maintaining our friendly and approachable image. You have by now seen our new website, which is complemented by a new range of brochures and marketing materials.
Our new ax-s sub-brand, powered by Lateral, envelopes our readily accessible, off the shelf equipment range, which now includes Omniramp MkII, Hydra-Kneel suspension kits, and our new electric winch product, which is quicker and easier to use than any rival product on the market.
You will see increased presence from us at industry events, to make us more accessible to our customers, and to demonstrate our continually evolving product line.
Richard