June-July 2011
Lateral's conversions and equipment may broadly be defined in to two main product lines, those of wheelchair accessible vehicle conversions (WAVs), and special purpose vehicle access equipment. The ranges complement each other and have obvious cross-sector appeal, enabling us to be, in many cases, a one-stop provider for all things relating to vehicle access.
Over the last week in June and the first week in July, we took the 2011 range to two notable industry events which focus on two of our core market sectors: The Mobility Roadshow, and AMBULEX.
The Mobility Roadshow ran from the 30th June to the 2nd July, and was held at the East of England Showground, Peterborough.
We took four of our latest vehicles to this popular Motability/domestic WAV retail event, including our low-floor Qubo, New Doblo SWB, New Doblo LWB and Scudo SWB, with hospitality facilities provided by our now well-recognised Lateral exhibition motorhome!
The show gave us excellent opportunity to meet with our converter partners from the UK and Europe, and also catalysed exciting international interest from Asia. Our stand was also open for public end-users to see our new conversions and to learn more of our role supplying conversion engineering to their retailers.
We then immediately had opportunity to meet our NHS and Private Ambulance customers in Moreton-on-Marsh at the AMBULEX exhibition, 6th - 7th July.
Lateral have quietly been one of the most significant suppliers to the emergency services industry since we began producing our patented Wedge Cassette Ramp in 2001. This summer we decided to raise our profile in this market sector, taking a prominent stand at AMBULEX, upon which we demonstrated our LWB Doblo and SWB Scudo WAVs, well suited to modern PTS applications, along with our Wedge and ax-s Omniramp & Winch products.
Lateral ramps and suspension systems featured heavily at the show, fitted to a large portion of converters' vehicles on display, most notably Scottish Ambulance Service's latest Wilker Boxer van conversions, 100-off of which now feature Lateral Wedge and ax-s Hydra-kneel.
The show was invaluable for Lateral, giving us further insight of our customers' access product and service needs, and in exposure for our latest larger-size WAV vehicles' potential for use in public and private sector applications.
Richard
May 2011
Lateral's development and diversity of product range has been rapid since we first began offering chassis and suspension consultation services at the turn of the millennium. We have grown to become an automotive access product company, now offering precision engineered wheelchair accessible car conversions and a range of special purpose vehicle access equipment, designed and manufactured in our own highly advanced production facility.
Whilst we continue to distribute business to business, we felt it was time to raise our public profile, and to bring our brand image in line and harmonious with the quality and sophistication of our products.
For 2011 Lateral has fresh, bold branding, signifying our product and service strength, but also maintaining our friendly and approachable image. You have by now seen our new website, which is complemented by a new range of brochures and marketing materials.
Our new ax-s sub-brand, powered by Lateral, envelopes our readily accessible, off the shelf equipment range, which now includes Omniramp MkII, Hydra-Kneel suspension kits, and our new electric winch product, which is quicker and easier to use than any rival product on the market.
You will see increased presence from us at industry events, to make us more accessible to our customers, and to demonstrate our continually evolving product line.
Richard